fluidminds

Is Volvo really a green company?

Volvo is currently running a very slick and intensive ad campaign in Sweden. The message is "Volvo in the green!", apparently spinning on companies being in the red or black. Slick indeed. 

Now this is a very personal opinion but I do believe Volvo would do better by coming clean. Admitting to customers and themselves that they blew the eco-trend and are suffering badly from it. And that they now are working like mad to catch up and pass the competitors. Instead we are through the campaign led to believe that something as bland as a new diesel powered V50 is something of a green achievement. And that they are in the green game. Come on. Do they think we customers are daft...? 

A very literal green wash indeed. And nothing that schticks in the new world of work - or business.

//jan

Are you a potential Kaospilot?

Or do you know one...?

Rush, rush! Deadline for application to Team 2 in Stockholm is Oct 15. Check this video [in Swedish] and/or visit the Kaospilot Stockholm web for more information.

//jan

A riff from Seth

A cut from Seth Godins blog posted three days ago:

In search of value

The stock market is going to be bonkers today.

And for most people, it won't matter so much. Because most of us aren't focused on flipping assets. We're building value by creating interactions that work, by writing stories that spread or by designing products and services that actually create something worth paying for.

That sounds like a treacly mission statement, but it's easy to get distracted by external noise instead of focusing on what counts. Hint: They started Google in the middle of the dot com melt down.

The short-term consequences of an unstable stock market are real and uncomfortable. More (and better) adult supervision would have gone a long way, imho. But we can't control this, all we can do is focus on what matters.

Hang in.

Seth is one of the clear voices from the new world of work. Check his blog ut on a regular basis.