Sasha Dichter gives us this piece of counter-intuitive-yet-to-the-point-advice.
And once you think about things this way you realize that lots of risks should be taken now.
The logic of our behaviour is interesting. When things are going well we have more to lose - and tend to be more careful. And when things are going a little worse we have less to lose - but still tend to be careful.
So when do we take the risk?
Sasha Dichter is the Director of Business Development at Acumen Fund.
//jan