Volvo is currently running a very slick and intensive ad campaign in Sweden. The message is "Volvo in the green!", apparently spinning on companies being in the red or black. Slick indeed.
Now this is a very personal opinion but I do believe Volvo would do better by coming clean. Admitting to customers and themselves that they blew the eco-trend and are suffering badly from it. And that they now are working like mad to catch up and pass the competitors.
Instead we are through the campaign led to believe that something as bland as a new diesel powered V50 is something of a green achievement. And that they are in the green game. Come on. Do they think we customers are daft...?
A very literal green wash indeed. And nothing that schticks in the new world of work - or business.
//jan
